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Will your agent tell you what you need to know?


Selecting the right agent to sell your property can be a tough gig. After all, you don’t sell a property every day and often there are multiple experts to choose from in any given suburb of Australia.

But as you consider your options, one of the most important questions to ask is will this person tell you what you need to know?

Your trusted expert

The right real estate agent is someone who should be firmly in your corner, guiding you through the process of selling your property.

Their role is to understand what you’re trying to achieve, educate you about the current market, and apply their expertise to sell your property for the best possible price.

Occasionally this might involve them broaching tough topics and having hard conversations with you in the interests of achieving your goals.

That doesn’t mean they have to be pushy or overbearing. It just means you should select an agent who is willing to tell you what you need to hear, and not just what you want to hear.

For example, they might offer advice about improvements you can make in order to target the right buyer for your particular home.

They might deliver less than positive feedback from potential buyers or have some guidance on the price point that isn’t quite what you were hoping for.

And, as tough as this might be to hear, this is the type of information you want your agent to be giving you for a whole host of important reasons.

It’s about honesty

The decision to sell your home is an important one, and the process of selling often comes with a range of emotions.

Your agent’s role is to help you navigate that process as part of a working relationship that’s all about achieving a specific goal.

And like any relationship, it should be built on trust – trust that they will act in your interests, trust in their skills, trust they will do everything in their power to get the outcome, and trust they will deliver the information you need to know.

Telling you what you need to hear is essential for creating this trust. It’s about honesty and transparency. 

It’s about education

While agents sell properties every single day, most people who are selling their home only go through this process a couple of times in their lifetime.

That makes education a key component of the agent’s role. They are there to honestly educate their clients about the process, the market, buyer feedback, potential obstacles and more.

It’s about informed decisions

Ultimately, the honesty and education that comes from the agent telling you what you need to know allows you to make informed decisions.

Sure, some of that feedback may not be what you wanted to hear. But forewarned is forearmed. 

Having a true understanding of the state of play, including the level of interest in your property and what people are genuinely willing to pay, allows you to make the right decisions for you regarding the sale.

How we can help

If you’re considering buying or selling a property and seeking to understand the current market conditions, why not chat with one of our friendly agents to understand how we can help?

Or feel free to enter your address below to get your instant property estimate.

We’re not just about property, but the people and the stories behind it. You can also view our list of currently available properties here.