Does your agent understand the bigger picture?
There’s lots of reasons people choose to sell a property. It might be that your family situation has changed or perhaps it’s for financial reasons, but whatever is behind the move, it’s important your agent understands exactly what’s driving the property sale.
Why? Because when your agent knows the motivation for the sale, they are better positioned to negotiate the best possible outcome for you.
Why so many questions?
When you first meet with an agent regarding the sale of your property, chances are they will have some questions for you.
If the agent’s doing their job well, many of these questions won’t just relate to the property, but also to your personal circumstances, including why you’re considering selling at this particular juncture in life, and what you hope this sale will achieve.
Each of these questions helps your agent understand the bigger picture of exactly what you’re trying to accomplish, including any emotion behind the property sale, and the timeframe within which the sale needs to occur.
The advantages of the bigger picture
When your agent knows the big picture and how the sale fits into your greater life goals, they are better positioned to act as your advocate and trusted advisor.
A big picture perspective allows them to tailor the selling process to your needs while also appealing to the right type of buyer, and offers the following advantages…
Effective marketing
An understanding of the big picture allows your agent to market the property effectively. It gives them an insight into who the property is likely to suit and how fast the sale needs to be secured.
This ensures they reach out to the right people in the right places to create competition for your property.
Set the right sales method
There are a number of ways to sell a property and an understanding of why you’re selling and how quickly this needs to occur all help your agent determine the best sales method for your circumstances.
Manage buyer inquiries
One of the first questions that every buyer has is ‘why are the owners selling?’
An understanding of your reasons and timing allows the agent to pre-empt this question or answer it for the interested prospective buyers.
Negotiate effectively
Knowing the big picture allows the agent to understand your priorities and your needs, whether that relates to the price, a fast sale, short contract, or a long contract.
You might also have further criteria for the transaction, such as a hope that the home goes to a nice family, or the property is not sold to developers.
Knowing this allows the agent to find the right buyers and then negotiate effectively with them to achieve the right outcome for you.
How we can help
If you’re considering buying or selling a property and seeking to understand the current market conditions, why not chat with one of our friendly agents to understand how we can help?
Or feel free to enter your address below to get your instant property estimate.
We’re not just about property, but the people and the stories behind it. You can also view our list of currently available properties here.
